Is your company struggling to convert email recipients into customers? Do you find that sometimes, the hardest part is simply getting recipients to open the email?
As you may know, basic filters are handy at concealing unsolicited emails. And those that do dodge the filter are likely to be ignored by most recipients. Especially if your emails are promoting services or products that don’t apply to “a majority” of any particular audience. Therefore, it’s crucial to know who your brand’s audience is and appeal to those people. Sometimes, a simple message about an event or update can generate a reply or even attract someone’s eyes to your website.
But what explicitly captures prospective clients’ interests? Also, what types of emails should you resist sending to prospective clients? Don’t fret! ATTN Agency has gathered some tips on how your emails can stand out and convert your audience. Woo-hoo!
Tips to Make Sure Your Emails Get Opened
1. Your Content Should Be Viewed on Multiple Platforms
Did you know that email users are projected to reach 4,481 million globally in 2024? Make sure your emails are created to broadcast well across mobile devices to capture and keep the interest of prospects, and consumers, alike.
2. Use Facebook Custom Audiences to Mirror Content
Since click rates and open emails are at a rather low rate, what better time to create your messages and ads? When users see the same ad displayed in two separate places, such as Facebook and email, it increases the demand for that content. One untapped component of Facebook ads is “Custom Audiences.“.
Tip: Consider uploading your email database to Facebook, mirroring it to your emails, and then directing ads to that particular audience.
3. Accommodate Their Wants
To contend in today’s overpopulated email inboxes, you have to be the brand that provides what users want and need.
Tip: You want to be sure that you’re the first to remind them about daylight savings time, “remember to roll back your clocks tonight guys!”. Or maybe your audience is frugal, and always down for a good deal. Look at it this way, “To be successful, you need to be the first to share, be concise, and demonstrate action”.
4. The Subject Line Should Deliver Value – Render It
You need to be mindful that today’s consumers can see a sales pitch coming from down and around the corner, and that, can cause a potential customer to instantly “delete” your email without ever opening it.
Tip: If you really want to leverage the lucrative real estate, known as your “subject line”, you have to convince the reader there is something of value for them within the body of the email. You must also keep your word if you want your users to continue to open your company’s emails.
5. Hard Sell and Sales Talk
Avoid sales talk and the hard sell. Don’t ask your audience for anything upfront, instead inform them of why you are reaching out and how it may benefit them. Always be authentic, helpful, and genuine.
6. Build a Connection With Your Consumers
If your brand can speak to your customer’s pain points, interests, or issues, you will produce a comfort level for your consumers that will cause them to be more eager and willing to have a conversation with you. When a customer receives anything that’s direct, meaningful, or personal, you ultimately provide a better customer experience.
Tip: Do not blow up your customers’ emails with meaningless information, or you will definitely see many unsubscribes. Get to know your consumers by adding value to their experiences
7. Your Personality Outweighs Generic Information
When you’re engaging with online users, your goal is to build a personal connection with them.
Tip: If you’re trying to grab someone’s attention, it’s vital for them to believe that you’re reaching out to them specifically, as most users rarely even open generic emails. This also includes following up with all emails.
8. Provide Incentives
Over time, email marketing has become annoying junk mail to many consumers. If email marketing is a necessity for your business, it should be creative and appealing.
Tip: entice users by offering rewards. For instance, a certain percentage off of a service or product, or maybe free shipping. Use incentives like this, but only for subscribers. You always want to supply users with a reason to continue to open emails from your brand. Consider these incentives to create cross channel engagement and a loyal community:
- Supply social media sharing buttons and website links
- Welcome consumers to join your loyalty or referral program
- Offer customer coupons and discounts towards a future purchase
- Provide engaging content and products that fit your customer’s preferences
- Invite customers to join your brand’s community, or subscribe to your newsletter.
9. Avoid Sending Emails To Numerous Recipients
When you send an email blast to several recipients, instead of altering the substance of the email for an individual, which is the purpose, it’s a single email for a group. This is not a display of personal email marketing.
Tip: To connect with your users, you need to customize the email, which is critical for linking with your users on a personal level. It’s also important that you address prospects by name, including in the subject line.
10. Don’t Beat Around the Bush
Remember that prospects owe you nothing, so don’t insinuate that you expect something from them.
Tip: Take time to prove that your email is intended specifically for them. Create goodwill by curtailing the small talk, and establishing next steps. Remember to keep it short, highlight your personality, and always stay professional. You may also want to use your supporting info sparsely.
11. Set the Tone of Your Brand
While also being thoughtful about your brand’s mission, including your brand voice. The tone of your messages must be scripted as if you’re speaking to your target audience.
Tip: Make sure your “brand voice” shows consistency across all channels.
Here’s a Summary of the Email Marketing Statistics for 2022:
- The number of active email users is estimated at 4.3 billion for 2022.
- 333.2 billion emails are sent and received each day in 2022.
- The average expected ROI is $42 for every $1 you spend on email marketing.
- Nearly nine out of every ten marketers use email marketing to distribute content organically.
- 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.
- The average open rate for a welcome email is eight percent.
- Emails with personalized subject lines generate 50 percent higher open rates.
- Sending three abandoned cart emails results in 69 percent more orders than a single email.
- Videos added to your email increase click rates by 300%.
- Forty-nine percent of consumers would like to receive promotional emails from their favorite brands.
ATTN Agency tailors your company’s marketing messages to the specific point of where the customer is in the purchasing process. Our team can amplify the value of your brand via data-driven analysis, unrivaled creativity, and tactical and agile media procurement.
Contact us today if you’re ready to take your company’s status to the next level, or if you just have questions you need answers to. Our team of professionals look forward to helping you gain the customers you need. In the meantime, take a look at our blog over here.