Blackcraft Cult Achieves 15x ROAS over Black Friday and Cyber Monday

Google SearchGoogle ShoppingGoogle DisplayFacebook AdsInstagram Ads

Blackcraft Cult was founded in 2012 by two fellows in arms Jim Somers and Bobby Schubenski who had nothing but $100 and yearning to build a successful brand. Today, “Blackcraft Cult” is widely known across the US and Europe, has a retail shop in Anaheim, CA and you’ll find rock stars like HIM, Five Finger Death Punch, Lacuna Coil proudly wearing the brand.

Guided by the ethos of kindness, gratitude, and positivity, Blackcraft Cult created a culture through which people could celebrate self-empowerment & self-expression.

Maximizing Return on New Customer Acquisition

Blackcraft Cult partnered with ATTN Agency in November 2019 to manage its Google, Facebook and Instagram paid advertising, along with their email marketing. ATTN Agency was tasked with putting together a comprehensive marketing strategy focusing on two core objectives: acquire new customers as fast as possible and maximize return on ad spend.

Over Black Friday and Cyber Monday, ATTN designed and implemented a paid media strategy across social, search, and shopping that resulted in a high of 15.94x return on ad spend and an average of 6.26x return on ad spend.


Average Facebook Return on Ad Spend (ROAS)


Year-Over-Year Revenue Lift


Average Google Return on Ad Spend (ROAS)


Getting Results Our Clients Love

We love working with our clients, and they love working with us.

"Their commitment to our campaigns has been consistent since we began working together."

Jamie Wardlow
VP Marketing, Hylete

"The team at ATTN Agency understands the tone of our brand."

Ryan Mark
Cofounder, Alday Denim

"They’re extremely responsible and responsive."

Will Torrez
CEO, Zeno Gym

"I appreciate their ability to answer questions quickly and clearly for people without a technical background."

Danny Stein
CFO & Co-Owner, Cinema Secrets

"Having multiple people in communication with me helps so much!"

Katie Austin
Owner, Katie Austin Fitness

"The way the agency team members work together and strategize with one another on a variety of projects is impressive."

Westin Mitchell
Founder, Woo More Play

"They’re deadline-oriented, efficient, and responsive."

Paul Pruett
CEO, Designer Protein


When We Work Together

We can create something incredible arrow