Blackcraft Cult Achieves 15x ROAS over Black Friday and Cyber Monday

Blackcraft Cult was founded in 2012 by two fellows in arms Jim Somers and Bobby Schubenski who had nothing but $100 and yearning to build a successful brand. Today, “Blackcraft Cult” is widely known across the US and Europe, has a retail shop in Anaheim, CA and you’ll find rock stars like HIM, Five Finger Death Punch, Lacuna Coil proudly wearing the brand.
Guided by the ethos of kindness, gratitude, and positivity, Blackcraft Cult created a culture through which people could celebrate self-empowerment & self-expression.
Maximizing Return on New Customer Acquisition
Blackcraft Cult partnered with ATTN Agency in November 2019 to manage its Google, Facebook and Instagram paid advertising, along with their email marketing. ATTN Agency was tasked with putting together a comprehensive marketing strategy focusing on two core objectives: acquire new customers as fast as possible and maximize return on ad spend.
Over Black Friday and Cyber Monday, ATTN designed and implemented a paid media strategy across social, search, and shopping that resulted in a high of 15.94x return on ad spend and an average of 6.26x return on ad spend.