Designer Protein Launches Omni-Channel Marketing

Designer Protein’s diverse family of protein powders have been crafted in the health-oriented seaside community of Carlsbad, CA for over 25 years.
The Designer Whey brand pioneered the start of Designer Protein’s nutrition revolution. Today, its unparalleled heritage of innovation is stronger than ever.
Rising Tides Lift All Ships
Designer Protein hired ATTN Agency to develop a strategy to drive direct sales to its e-commerce store, drive sales to its Amazon vendor central and seller central stores, and build awareness for its retail sales growth.
ATTN Agency designed and implemented a strategy across Facebook and Instagram Ads, Google Search and Shopping, and email marketing that drove top of funnel awareness to pull users into a conversion funnel based on their shopping actions. This resulted in an overall brand lift with exceptional growth in the direct to consumer e-commerce store.