HYLETE® Realizes +34% New Customer Growth Year-Over-Year

Founded in 2012, HYLETE is a cutting-edge, performance-driven, cross-training apparel company operating as an online-only retailer.
Being digitally native allows HYLETE to control brand voice; efficiently manage their costs, pricing, and offer deeper discounts; and test and bring new products to market quickly.
Maximizing ROAS and New Customer Acquisitions
HYLETE partnered with ATTN Agency to lower customer acquisition costs while focusing exclusively on new customer acquisitions. ATTN Agency designed and implemented a strategy to focus on HYLETE’s hero products using Google Shopping alongside Facebook and Instagram dynamic ads and broad audiences (DABA) to acquire new prospects at the top of the funnel, and highly segmented retargeting campaigns to convert those audiences into loyal customers.