Kicksta Realizes 30% Decrease in New Customer Acquisition Costs
Kicksta began as a startup tech company in San Diego, California with a mission to help influencers and brands grow their reach and engagement on Instagram.
With a powerful and proven social-growth system, Kicksta has worked with major brands, including eCommerce giants Original Grain and Vincero Watches, fashion boutique Arcana, and social influencer Kristi Eide.
Decreasing Costs While Increasing Revenue
Kicksta partnered with ATTN Agency to create a PPC strategy which would allow Kicksta to scale while achieving an ambitious new customer acquisition cost. To drive results, ATTN used geographic segmentation, single keyword ad groups (SKAG), and retargeting lists for search ads (RLSA). Following a review of Kicksta’s Analytics, ATTN found that Kicksta converted the majority of its users within 7 days of first touch. By focusing on this time lag, ATTN was able to cut the customer acquisition cost by over 57%.
To build top of funnel awareness for retargeting efforts, ATTN promoted Kicksta’s blog posts on Pinterest Ads and LinkedIn Ads targeting professional social media managers, influencers, and businesses, each audience purchasing higher value plans and staying on the program longer, helping to increase the average revenue per acquisition by 17%.
Decrease In Customer Acquisition Cost
Increase In Revenue per Acquisition
Decrease in Cost Per Click (CPC)
Getting Results Our Clients Love
We love working with our clients, and they love working with us."Their commitment to our campaigns has been consistent since we began working together."
"The team at ATTN Agency understands the tone of our brand."
"They’re extremely responsible and responsive."
"I appreciate their ability to answer questions quickly and clearly for people without a technical background."
"Having multiple people in communication with me helps so much!"
"The way the agency team members work together and strategize with one another on a variety of projects is impressive."
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